Being out of your Element but noticing others~taking it all in, like it or not, but taking something from it.... My best ideas have come from what I've seen traveling and experiencing life.
The different ways people consume items changes State to State and Country to Country. The way I use something differs from, say, someone across the world. But finding the similarities between the two, and melding them into a new idea to create something unique is what drives our motivation to design and innovate something new.
"Science is but a perversion of itself unless it has, as its ultimate goal, the betterment of humanity" ~Nikola Tesla