Hi 87zero readers, thanks for staying with us as we missed an entire week of blogging!
Actually our excuse is that we finally got our entire site to have the true, blue domain name: www.87zeroHI.com so please re-bookmark. I think our freinds here at weebley will forward the link so your old bookmarks will still work.
So when we look at millwork and furniture... there's ways to build cabinets that are basic, and easy to build in a factory... and then there's building to a level of furniture grade... And that's what makes a cabinet double, triple and quadruple in price, AND also in value.
Some of you may not appreciate this. (Studies say about 50% of the population won't appreciate it), and even more won't buy it.... But there are those who understand that luxury is about being aligned with the best in human performance. That the cabinets you buy are a reflection of years of practice and experience in design innovation as well as in craftsmanship.
Let's use the rare example of watching NFL, college football, or even high school football. Those who appreciate football understand the different levels of skill, ability, talent, practice, and professionalism. You also understand that it's very difficult to consistently deliver and execute plays that win games. You appreciate not only the best in human athletic performance, but you appreciate the coaching, the strategy, the operations of the organization, and even the televisions they are delivered on. They are all the best that we as humans can achieve on any given Sunday or Monday.
The professional level of football is luxury level. It requires a high level of talent, practice, skill, design, and engineering to execute winning on a daily basis.
At 87zero, we are a gathering of pros who work with the best coaching, and craftsmen, engineering and factories to develop our products. Here's an example of a detail in our furniture that is rare to see. It is technically too difficult, and costly for a normal modular cabinet or furniture maker to accomplish... Particularly with the carved fronts which requires machine precision along with computer aided design.
If you can appreciate this level of craftsmanship, then you can appreciate a lot of what we have to offer.
we'll keep sending you more on how to appreciate fine craftsmanship and design!