Hopefully you've gotten a chance to discover a part of our website dedicated to art and artists. Just check the pull down menu under ART.
87ZERO is about creating custom. And as I thought more about it, we craft art. Our studio/lab creates things that are unique and often one-of-a-kind... Which is ART. So in actuality we create and sell engineered art, fine art, museum-grade art. And we work with all kinds of artists to bring art to the world.
the google definition of ART is: "the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power."
wow. it's exactly what we do. We are dedicated to bringing ART to the world. If there were a statement, an elevator pitch, or a simple idea of what 87ZERO is: we are a tribe of people dedicated to bringing ART back into the world. We work in high ART. Which means high quality art. It means that the things we craft are commissions. Unique special things. Difficult to source, difficult to make, beautiful to the senses.
It's hard to find or create ART. It requires dedication to high levels of imagination and creativity. It requires creating poetry in 2 or 3 dimensions. It requires interpreting others, and seeing what they see, feeling what they feel.
I once heard that criticism in any form expends the lowest level of human brain activity.... and that creation takes the highest form. I agree! Coming up with creative ideas takes hard work. Conditioning. Practice. Coming up with creative work that actually takes form is even harder than just coming up with the idea!
So in our world, the imagination giants in our lab are like well-muscled, highly skilled body builders. But it's all in their creative muscles.
Whether we do bars, kitchens, furniture, wall installations, new products, back-lit surfaces, etc... it's all ART. It's engineered ART. But ART is always first. maybe it should be more like: " ART engineered."
If you can come up with a tag line for 87ZERO we're all ears... leave me a reply if you have any good ones!
best regards, Hale