Have you seen KOWA before? Or you may have seen their products at one of our booths. But they have a very VERY interesting story. Would you buy products from a company that is 200 years old? What if 1% of their business is ART? The other 99% is a huge conglomerate of products - their main stay: pharmaceuticals. They have unbelievable corporate strength.
But this is quite a way from What they are doing today. This is a special product... almost so special that many people haven't heard about it, and treat their items like construction material... It really is NOT. People ask us to price this by the piece, by the foot, and meter... But the only way to truly experience the power of this material is to really understand that it is an ART installation - not a product that gets put on a wall... Because in many cases KOWA products are free-standing. Or they are off-set from a wall and back-lit. Or the detail and paneling that is goes on is engineered to hold and hide the amazing things going on behind the scenes.
So we'll be showcasing these very unique products like ART. Because truly - that is what this is. The only way to experience this is to see it live. We have a collection of these in our library, and will be mocking up some of it on the wall so we can have some practice working with this very interesting and dynamic material!
We challenge you to think beyond ceramics!
To justify anti-art there must be the existence of art. Ballet Mecanique, directed by Fernand Léger, defines the art development of surrealism in the Dada movement where a number of techniques are used in the film to demonstrate the intention of creating art that supports anti-aesthetics. Although Dadaism is a movement of rejecting traditional art form and theories, the production showcased anti-art artist understand the foundation of traditional art through a medium; in this case a film. Perhaps, this is better described as intellectual art.
This film rejects the original intent of film making portraying a story or conveying an idea. In fact, this film projects a mystical experience and establishes an illusion for the viewer. This film juxtaposes humanization to mechanics. Filmmakers use transitions such as panning left to right, zooming in and out, to create montages. In contrary, Leger distorted the film by breaking away from the traditional way of filming - for instance, the scene where the woman is walking on a lengthy staircase is implied using footage of her walking on the same steps numerous times. Instead of using zoom and fade in and out effects to transition to the next scene, geometric shapes are used to imply a transition. The soundtrack ignores transitions from one scene to the next, however, segments of various soundtracks are used in a repetitive style to suggest a different activity or movement.
Hopefully you've gotten a chance to discover a part of our website dedicated to art and artists. Just check the pull down menu under ART.
87ZERO is about creating custom. And as I thought more about it, we craft art. Our studio/lab creates things that are unique and often one-of-a-kind... Which is ART. So in actuality we create and sell engineered art, fine art, museum-grade art. And we work with all kinds of artists to bring art to the world.
the google definition of ART is: "the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power."
wow. it's exactly what we do. We are dedicated to bringing ART to the world. If there were a statement, an elevator pitch, or a simple idea of what 87ZERO is: we are a tribe of people dedicated to bringing ART back into the world. We work in high ART. Which means high quality art. It means that the things we craft are commissions. Unique special things. Difficult to source, difficult to make, beautiful to the senses.
It's hard to find or create ART. It requires dedication to high levels of imagination and creativity. It requires creating poetry in 2 or 3 dimensions. It requires interpreting others, and seeing what they see, feeling what they feel.
I once heard that criticism in any form expends the lowest level of human brain activity.... and that creation takes the highest form. I agree! Coming up with creative ideas takes hard work. Conditioning. Practice. Coming up with creative work that actually takes form is even harder than just coming up with the idea!
So in our world, the imagination giants in our lab are like well-muscled, highly skilled body builders. But it's all in their creative muscles.
Whether we do bars, kitchens, furniture, wall installations, new products, back-lit surfaces, etc... it's all ART. It's engineered ART. But ART is always first. maybe it should be more like: " ART engineered."
If you can come up with a tag line for 87ZERO we're all ears... leave me a reply if you have any good ones!
best regards, Hale
The new and improved wallpaper... it's no longer just granny flowers and boring geometric patterns. Now, patterns and prints are printed digitally allowing endless options. Easily, a simple drawing can be even transformed into a wallcovering and installed to create a complete different ambiance for any interior.
We will be showcasing a graphic wallpaper from Astek Wallcovering in our new kitchen showroom so please come by and check out the striking installation.