the 2014 Luxury Furnishings Design Challenge
Dear Entrants and interested readers,
Thank you for your interest in taking this design challenge. If you are reading this, then welcome to a thought community dedicated to evolving the look of luxury. Trends and style are a moving target established often by an elite circle, but now more often dictated by crowd sourcing.
The 2014 Luxury Furnishings Design Challenge by 87ZERO focuses our debut year on the themes of Modern, Hawaii, and Luxury (of course).
An important part of this challenge is the aspect of the story. Hawaiians used stories as their main form of passing on knowledge and transfer of history and culture. Your work tells a story. We would also like you to articulate it in some manner....written, verbal, video, etc. Stories sell.
Terms and Language
Hawaii is an interesting term. Our tagline describes a Hawaii Experience. If you are new to Hawaii, there is a subtle distinction between the term "Hawaii" and "Hawaiian". Although these two terms are debated in local pubs to the halls of our University of Hawaii, for this challenge let us use these terms as follows:
The term "Hawaii" should describe the local culture based on it's history from pre-contact all the way through post-contact, monarchy periods, plantation periods, war periods, statehood, bubble, and millennium periods of Hawaii.
The term "Hawaiian" should describe the unique indigenous Hawaiian culture that has evolved from pre-contact til today, and primarily focuses on the culture that is rooted in this.
Granted, there are grey areas. And I for one am no expert. We will have judges, however, who are experts, and will help us clarify this as we move through this challenge. Hopefully via this blog!
In the past these two terms were used almost interchangeably. People to this day (not in Hawaii) often believe that a Hawaiian is anyone from Hawaii - a lot like a Texan is a person from Texas. But to focus our sensitivities on distinction, means that we must take into account the Hawaiian Renaissance which starts with understanding that a "Hawaiian" is someone ethnically Hawaiian, and a person from Hawaii is just that. And so goes, at least for this competition, with your description of your body of work. Hawaii refers to all things related to Hawaii. Hawaiian refers to all things inspired by the indigenous culture.
Most everyone who lives or visits soon comes to understand that Hawaii is a mixing pot of cultures. This year's challenge will include all cultural inspiration as we search together to find new expressions of Hawaii.
The term "modern" is most often washed out as "contemporary". We chose the word "modern" because of it's references to the philosophy of modernism. There will be entrants who believe that "luxury" is steeped in "tradition". And their entries will reference "traditional" precedents. This challenge specifically is about modernism. It is about stepping away from "tradition", and stepping away from what we typically think of "luxury" in Hawaii. The whole idea of "Hawaiian Sense of Place" is evolving, changing, and some say departing. This challenge is for you to redefine what this is.
What adjectives can you find to describe this? Romantic. Sultry. Relaxed. Auwana. or perhaps it is Strong. Energizing. Martial. Kahiko. Or perhaps it is a mix of this duality.
Regardless of your story - we strongly encourage you to step out, defy gravity, and share your mana, your muse!
The term "Luxury" is important because on the stereotypical surface, it is routinely thought of as "status symbol". On closer introspection, understanding luxury is more about experiencing the best that we as humans can create. People seek luxury because they want, strive, and shape their lives on aligning themselves with perfection. Perfection is the result of spiritual belief, hard work, practice, generations of evolution, inspiration, creation, and ideas related to becoming better than you were yesterday.
Think of luxury as a celebration of the best people have to offer. People often pay large sums of money for luxury, but it is more of an act of respect and honor toward it's creators. Saying: your work deserves... It is close to perfection in my eyes, and I will give you a symbol of my efforts and the fruit of my labor for perfection, so that I can align with yours.
Friends, I wish you the best as you embark on this year's challenge. This is our first year, and new things will always be adjusted and improved. Bear with us as we seek perfection. To help along the way, feel free to leave your comments and questions with this blog.
To those who are evaluators, advisers, and kupuna - a million thank you's for your support of this challenge. We hope to carry on a challenge that will both inspire and engage us to move forward with new ideas.
best regards to all,
your challenge organizer